Short Cuts

MarketSwitch, a Dulles, VA marketing optimization technology firm, has completed a $20 million preferred stock offering. Investors include Sandler Capital Partners; East River Ventures; Societe Generale; FBR Technology Venture Partners; and North Hill Ventures. According to MarketSwitch chairman, CEO and president Drew Eginton, the new funding will allow the company to expand its outreach efforts.

Michael P. Duffy has been promoted to CEO of Dallas-based Paymentech. Duffy had been chief operating officer of the company, which is a processor and acquirer of credit card transactions.

Joseph A. Lillis III has been named vice president of finance at co-op company Cox Target Media, Largo, FL.