Online bookseller Barnes & Noble.com Inc., will expand its B&N Radio operations to 140 radio stations from the 17 it had when it began Webcasting in February. B&N Radio, available only on the Internet, is organized into 18 music formats, including rock, jazz and classical. It also will feature live author chats and five-minute audio samples from more than 400 recorded books.
Carol Wright, a subsidiary of Cox Target Media, has partnered with TeleRep and Mall.com. Carol Wright’s September envelope, mailed the week of September 18, prompts readers to look inside for a $1,000 shopping spree offer. A four- color insert urges the audience to register online at Mall.com and see if they are one of twenty winners receiving $1,000 gift certificates to shop on the Web site.
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