The Direct Marketing Association (The DMA) has teamed up with the AARP to create a print and online brochure, “Getting Cybersavvy: a New User’s Guide to Going Online” available at www.cybersavvy.org.
Cabela’s, the Sidney, NE-based hunting, fishing, and sporting goods cataloger, has tapped eshare to upgrade its Web site and online store. Cabela’s will use that company’s Expressions and NetAgent media chat devices.
TMXinteractive, the Philadelphia-based provider of TV-style e-mail marketing campaigns, has opened new offices in Atlanta, Baltimore, Boston, Chicago, Dallas, New York and San Francisco.
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