The Direct Marketing Association has retained Ambassadors Services Group to handle delegate and exhibitor housing and registration services for The DMA 84th Annual Conference & Exhibition, which will be held October 28 – 31 at the McCormick Place in Chicago.
Coca-Cola will be launching an interactive advertising campaign this fall on the Viasat digital television platform in Sweden and Denmark. Viasat’s platform has over 400,000 subscribers and claims to be the largest digital television platform in the Nordic region. Coca-Cola is the first brand advertiser to devise a media strategy to be implemented on the platform. The Coca-Cola campaign will run from August and will utilize several interactive features only available to viewers in Viasat’s digital households.
WorldLink International, the leading United States-based direct response television sales firm serving the Latin American market, has reached an agreement with Gaylord Cable Networks to serve as the exclusive representation firm for DRTV spot sales on MusicCountry in Brazil.
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