Short Cuts
The Center for Direct Marketing at Mercy College will offer a seminar on Best Practices Testing Techniques at its Manhattan campus on Wednesday, Nov. 20. The instructor is Perry Drake, president of Drake Direct. For information about seminar contents visit www.drakedirect.com/mercydm.html or call (800) 955-4827.
Rockwell FirstPoint Contact, a provider of customer contact center solutions, added four people to its marketing staff: Lisa Boughner, senior manager of strategic communications; Vicky Hunckler, manager of direct marketing; Alex Nowak, events specialist and Aleassa Schambers, public relations specialist.
The SKM Group Inc. has promoted Joseph Lojacono to the position of executive vice president, account director. SKM Group is an advertising and marketing communications firm based in Williamsville, NY.
Mrs. Beasleys has completed the acquisition of the assets of artisan bread manufacturer Buona Forchetta and consolidated operations at the Mrs. Beasley
