Short Cuts

Yahoo! Inc. has launched Yahoo! SMS (Short Message Service) Search. At launch, shortcuts available for mobile consumers on the SMS service include local information, WiFi hotspot finder, weather, stock quotes, daily horoscopes, dictionary definitions, and zip and area code lookup. Select SMS Search results will also include a URL link to Yahoo!’s Mobile Internet service to get more information on the specific search. Additionally, other search results will include the ability to reply to a previous text message for additional or updated information, without re-typing the original query. To use this new service, consumers need to open a new text message on their phone and send a ‘shortcut’ search term and their request to shortcode 92466.

VictoriasSecret.com is running a contest to win a three-carat diamond ring valued at $35,000. The competition, slated to run on www.VictoriasSecret.com/love through Aug. 28, is to promote “So In Love,” a new fragrance.

Online debit purchase transactions in the United States grew 459% for the first quarter of 2005 ended March 31, compared to the first quarter in 2004, according to MasterCard International. Nearly 383,000 ATMs and 1.5 million merchants in the United States accepted MasterCard online debit cards at the end of this period.

The New York City Department of Small Business Services (NYC-SBS) has chosen Siebel CRM OnDemand for its hosted CRM solution. The system allows the NYC-SBS to track the number and types of interactions with small businesses and the progress and results of different service types.