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Shopper/Retail

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patreon holiday shopping gifts
Campaigns

Patreon Pushes Content Subscriptions in Lieu of Gift Cards for Last-minute Holiday Shoppers

Since November 2024, revenue from gifts has increased 250% at Patreon. The platform’s Marketing SVP discusses the brand’s marketing point-of-view and holiday campaign.


Stitch Fix CMO on rebrand, influencers and AI tools
Shopper/Retail

Stitch Fix CMO on its Rebrand, Influencer Marketing and More AI Tools

tree hut samples pop-up boost brand awareness
Social Media & SEO

Tree Hut Taps Samples and Pop-Ups to Boost Brand Awareness


fisher & Paykel agentic ai agents customer experience
Tech & AI

Luxury Appliance Brand Fisher & Paykel Taps Agentic AI for Efficiency

Hard seltzer beverage brand White Claw hired comedy trio Please Don’t Destroy for its holiday campaign centered on roasting friends and hosting merchandise.
Campaigns

White Claw Sells Insulting Merchandise For Holiday Campaign

Trending in Shopper/Retail
Stitch Fix CMO on rebrand, influencers and AI tools
Shopper/Retail

Stitch Fix CMO on its Rebrand, Influencer Marketing and More AI Tools


Target debuts enhanced AI Gift Finder for holiday season
AI

Target Debuts Enhanced AI Gift Finder for Holiday Season


Vktry’s Marketing Grows Up with First National TV Ad Campaign
Shopper/Retail

Vktry’s Marketing Grows Up with First National TV Ad Campaign


Rambler CMO details how ‘scrappy’ marketing and charitable giving fuels growth
Cause Marketing

Rambler CMO Details how ‘Scrappy’ Marketing and Charitable Giving Fuels Growth

From the Editors

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QVC Showcases its Breadth of Product with Holiday Pop-Up
Pop-Ups

QVC Showcases its Breadth of Product with Holiday Pop-Up

TV and online retailer QVC hosts a two-day pop-up store in New York City to increase awareness for its brand in person and on TikTok.


Snipes US loyalty program
Shopper/Retail

New Snipes Loyalty Program Touts Cash Back


Cyber Monday Takes Cake for Biggest Online Shopping Day
Shopper/Retail

Cyber Monday Takes the Cake for Biggest Online Shopping Day


Influencer Marketing

Nate’s Honey Leans Into Lipton Tea Collab, Targeting Runners and Social Listening


hellmann's sandwich emoji
Campaigns

The Hellmann’s Marketing Team Takes on the Sandwich Emoji


Trends

Broadridge Survey: Most Companies Miss the Customer Experience Mark


How Pandora’s Latest Pop-Up Activation Acquires New Customers
Pop-Ups

How Pandora’s Latest Pop-Up Activation Acquires New Customers

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The Future of Marketing

Executive Perspectives for Modern Marketers

The Chief Marketer Network is a leading marketing intelligence hub connecting a global portfolio of 9 specialized media brands serving the primary channels of media and marketing, ranging from advertising technology to PR/Communications. With an aggregate audience of over 1 million marketing professionals, the network delivers curated insights, trend forecasting, and cross-disciplinary coverage that empowers marketers to stay ahead of what’s next.


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