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Schmidt Brothers invests in content marketing with live cooking show for customers
Cutlery brand Schmidt Brothers knows that with a lifetime warranty for its knives, driving repeat purchases can be a challenge. So the Schmidt Brothers focuses on loyalty initiatives that engender a positive brand affinity and keep its brand top-of-mind. Its most recent effort is a live, online cooking show called The Cutting Edge. In […]
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Google’s new AI Mode will disrupt retailers’ web traffic
Nearly 44% of a retailer’s web traffic that ends in conversion comes from paid or organic search. Google’s new AI Mode will change that. Google is rolling out AI Mode, a chatbot-style interface within search, the behemoth announced at its annual developer conference, Google I/O in May. Instead of shoppers typing in a few keywords […]
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