Shopper/Retail

AI

Thirdlove CMO Prepares for AI Shopping Shift

At NRF ’26, Thirdlove Chief Marketing Officer Amy Carr discusses how the bra brand is restructuring its organization to prepare for generative AI agents. Plus, the brand bets on physical retail while websites become transaction centers.

Shopper/Retail

CES 2026: Best Buy CEO Corie Barry on the Retailer’s ‘Maniacal’ Focus on the Customer Experience

Social

Top Retail Marketers at PacSun, Tarte and Crocs Share TikTok Shop Success Tips

CES 2026

Tech Innovators at CES 2026: Kelly Mahoney, CMO at Ulta Beauty

Research

Capgemini Survey: Consumers Seek Online Deals, Transparency, Balanced Use of Tech

Trending in Shopper/Retail
Campaigns

White Claw Sells Insulting Merchandise For Holiday Campaign

Shopper/Retail

Stitch Fix CMO on its Rebrand, Influencer Marketing and More AI Tools

Campaigns

The Hellmann’s Marketing Team Takes on the Sandwich Emoji

Tech & AI

Luxury Appliance Brand Fisher & Paykel Taps Agentic AI for Efficiency

From the Editors

Trends

GaryVee’s Hot Takes on Marketing Best Practices at NRF ’26

VaynerMedia CEO Gary Vaynerchuk tells retail marketers to ditch brand lift studies, post on LinkedIn and prepare a live selling strategy in his NRF ’26 keynote address.

CES 2026

CES 2026: DPAA’s Barry Frey on DOOH Innovations, Retail Media and Tech Trends

CES 2026

CES 2026: Oura Triples Investment in Target’s Retail Media Network

Shopper/Retail

Discounts, Social Media Influencers Drive Record Online Holiday Sales

Shopper/Retail

Cambridge Satchel Shares ‘Wicked’ Bag Boost and Store Expansion Strategy

Sampling

How Hi-Chew Targets Gen Z Shoppers with In-Person Activations to Increase Brand Awareness

Shopper/Retail

Woof Gang Reaps Local Marketing Benefits With National Resources