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Shopper/Retail

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Rambler CMO details how ‘scrappy’ marketing and charitable giving fuels growth
Cause Marketing

Rambler CMO Details how ‘Scrappy’ Marketing and Charitable Giving Fuels Growth

In this Q&A, Dave Mead, co-founder and chief marketing officer at sparkling water brand Rambler discusses the brand’s growth, marketing strategy, partnerships with charitable foundations and new tagline Chug Life.


How physical stores bring the Wayfair brand to life
Shopper/Retail

How Physical Stores Bring the Wayfair Brand to Life

How Kohler Boosts Conversion from the Product Detail Page
Shopper/Retail

How Kohler Boosts Conversion from the Product Detail Page


Gap Inc. Taps Google Cloud Gemini Enterprise to become ‘AI-First’ Retailer
AI

Gap Inc. Taps Gemini Enterprise to Become ‘AI-First’ Retailer

Cheez-It Boosts Social Buzz with Night Club Pop-Up
Pop-Ups

Cheez-It Boosts Social Buzz with Night Club Pop-Up

Trending in Shopper/Retail
Qualia Life CMO lays foundation for AI to crawl, source its pages
AI

Qualia Life CMO Lays Foundation for AI to Crawl, Source its Pages


generative AI shoppers research more on your site instead of buy
AI

Shoppers From Generative AI Browse More, Convert Less


Big Green Egg Shifts To Storytelling Marketing to Modernize its Approach
Marketers

Big Green Egg Shifts to Storytelling Marketing to Modernize its Approach


furniture.com agentic AI
Shopper/Retail

Furniture.com Taps Agentic AI to Double its Repeat Shopper Rate

From the Editors

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Colgate-Palmolive Unveils New Corporate Logo
Branding/Marketing

Colgate-Palmolive’s New Corporate Logo Is Employee Approved

The CPG giant refreshed its corporate logo to attract strong talent and keep employees engaged.


Online holiday sales to increase 5.3% year over year, AI to help
Shopper/Retail

Online Holiday Sales to Increase 5.3% Year Over Year, AI to Help


top marketing takeaways from leadscon connect 2025
Demand Gen

Top Marketing Takeaways From LeadsCon Connect


Bissell shares four quick customer experience conversion wins
Shopper/Retail

Bissell Shares Four Quick Customer Experience Conversion Wins


athleta search personalization
Data & Analytics

Athleta Uses On-Site Search for Better Marketing Insights


Dollar Shave Club taps real men for ‘edgy’ campaign creative for new razor launch
Campaigns

Dollar Shave Club Taps Real Men for ‘Edgy’ Campaign Creative in New Razor Launch


At Shoptalk Fall, Ace Hardware’s top marketer talks about how having a clear pursuit drives all of its initiatives, from marketing content to store layout.
Shopper/Retail

Ace Hardware CMO Says Consistency From Marketing to Store Floor Wins

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Executive Perspectives for Modern Marketers

Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marketer, AdExchanger, AdMonsters, Cynopsis Gaming, Cynopsis, Multichannel Marketer, PR News, and more—an aggregate audience topping 1.1 million readers. We are a one-stop “power portal” for marketers that brings together ideas and perspectives from the industry at large.

October 31, 2025

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