Shopper/Retail

Campaigns

Great Clips Taps into Quarterback Kirk Cousins’ Love for Value Haircuts in New Campaign

Great Clips’ recent promotion featuring Kirk Cousins and Jesse Palmer drove an 11.6% increase in sales. The salon’s new VP of marketing shares the highlights and strategy behind the campaign.

Shopper/Retail

How the Lowe’s Marketplace Boosts SEO Value, Sales

Shopper/Retail

Land O’Lakes CMO Aims to Change Rural America’s Image

Influencer Marketing

Nutrition Brand Kate Farms Re-Enters Retail with Marketing Push

Shopper/Retail

Date Brand Joolies Ignites Growth in ‘Sleepy’ Category With Vibrant Packaging, Micro-Influencers

Trending in Shopper/Retail
Shopper/Retail

Date Brand Joolies Ignites Growth in ‘Sleepy’ Category With Vibrant Packaging, Micro-Influencers

Campaigns

Three CMOs Weigh In on the Power of a Marketing Campaign Tagline

Influencer Marketing

Gordon Ramsay Says Yes to I Can’t Believe It’s Not Butter

Shopper/Retail

CMO at Beyond Yoga Taps into ‘In Real Life’ Marketing

From the Editors

Shopper/Retail

Milani Cosmetics Touts Quality Ingredients in New Campaign

Milani CMO shares insights into the brand’s new campaign ‘What’s Inside Is Everything’ and why it reformulated one of its staple products.

Shopper/Retail

City Furniture Boosts Organic Search Traffic With More Product Data

Shopper/Retail

Diaper Brand Coterie Uses Stores as a Marketing Channel

Shopper/Retail

How Sprouts Farmers Market Ended Up in the Biggest TV Show of 2025

AI

Thirdlove CMO Prepares for AI Shopping Shift

Social

Top Retail Marketers at PacSun, Tarte and Crocs Share TikTok Shop Success Tips

Research

Capgemini Survey: Consumers Seek Online Deals, Transparency, Balanced Use of Tech