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Inside Nalgene’s marketing strategy to stay relevant in the crowded water bottle market
Water bottle brand Nalgene may not have the largest marketing budget, but the brand is still growing by relying on its longstanding heritage and scrappy marketing techniques. In this Q&A, Nalgene’s director of marketing Eric Hansen sits down with Multichannel Marketer to talk about its marketing budget, remnant advertising, Amazon ad success and stainless steel competitor […]
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Halloween sales to decrease and are more spread out
At 47%, nearly half of Halloween shoppers will begin shopping for the holiday before Oct. 1, according to the National Retail Federation survey of 7,945 consumers conducted Sept. 3-8 by Prosper Insights & Analytics. Overall, 72% of consumers plan to celebrate Halloween in 2024, which is on par with previous years. The average Halloween spend […]
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