Trendwatch
Why marketers need a C-level title
It’s becoming more common for the top marketing position at a brand to sit below the C-suite. This leaves the marketing head demoted from the decision-making table and often detached from enterprise strategy. Too often marketers are turned to as storytellers rather than drivers of corporate strategy and revenue. Yet, CEOs who place marketing at the core […]
From
Upcoming
Trending in Shopper/Retail
From the Editors
Most Read
Michaels brings its marketplace to real life
Arts-and-crafts retail chain Michaels is hosting its marketplace sellers in stores to sell their goods. The initiative aims to drive awareness to its handmade marketplace MakerPlace. Michaels is bringing its marketplace sellers into its stores to increase the visibility of its new handmade marketplace. Michaels launched its marketplace, called MakerPlace, in fall 2023. The […]
From
