How retail marketers explain tariff-driven price increases to shoppers: Four strategies
Half a dozen major merchants — Fat Brain Toys, E.l.f., Topdrawer, Schmidt Brothers Cutlery, Swingline Staplers and The Honest Company — share strategies on communicating their tariff woes and price increases. The 2025 tariff headlines have kept retailers and shoppers alike on their toes, with taxes on imports going from high to higher, to paused, […]
From the Editors
High prices, economic concerns flatten back-to-school spending
With high prices and squeezed budgets, consumers will purchase less this back-to-school season. U.S. consumers will purchase fewer back-to-school items in 2025, according to Deloitte Consulting LLP’s annual back-to-school spending survey. Parents are focused on essential products, and in every category except apparel, parents plan to spend less this year. Overall, U.S. consumers will spend $30.9 […]
