Quip taps QR codes to build omnichannel marketing program  

Toothbrush brand Quip better tracks and remarkets to customers after implementing QR codes on its packaging. Like most direct-to-consumer brands, oral care brand Quip struggled to gain insights into shoppers who purchased its products at a retail store.  Quip launched in 2015 as a direct-to-consumer electric toothbrush brand, coupled with a subscription service for shoppers […]

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Q&A with Lowe’s CMO on the brand’s creator network, marketplace expansion and more

Editor’s Note: Home Improvement retail chain Lowe’s is pushing a large agenda forward. The retailer kicked off its “We’re Here to Help” campaign platform last month, promoting the retailer’s commitment to community revitalization; it plans to launch a marketplace to expand its assortment; plus, it debuted a creator network to improve its influencer measurement. Jennifer Wilson, senior vice […]

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