Shop At Home Inc., Nashville, TN, has reached an agreement to add its program to the DIRECTV Inc. lineup. The move provides Shop At Home with access to more than 10 million households nationwide, reflecting the largest one-time distribution increase in Shop At Home history.
The 15-year-old nationally televised home shopping service said that Programming is expected to be available to DIRECTV customers no later than Oct. 31. With the deal, Shop At Home’s broadcast reach will increase to 73 million unique households.
DIRECTV is a digital satellite television service provider with more than 10 million customers.
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