Four Brands Getting Customer Experience Right
Brands who get the customer experience equation right reap greater loyalty and increased revenues. Those that fail risk customer defection.
Brands who get the customer experience equation right reap greater loyalty and increased revenues. Those that fail risk customer defection.
The 2019 PRO Awards winners were announced at a Bloody-Mary brunch held in New York City. Read all the case studies.
How does a brand reap the benefits of AI and marketing automation, and become more “human” at the same time? The answer lies in organizational empathy.
In the age of #MeToo, not all marketing has aged well. Case in point, a recently unearthed corporate video of Doctor Who’s Jon Pertwee from 1981.
Chipotle CMO Chris Brandt on how the brand made an amazing comeback after a food crisis began to cripple the company in 2015.
Companies like GasBuddy that observe email marketing best practices often don’t think blacklisting should be on their worry list. Think again.
Personalized email is helping the Bernie Sanders campaign create a spirit of community to engage subscribers—and donors—for the presidential candidate.
More than one in three Instagrammers say interest in a product increases after seeing it via Stories. Optimizing for conversion events is crucial.
Want to improve your email marketing program? Get input from your entire organization.
Better segmentation and an improved martech stack is helping Destination XL boost engagement with retail customers in-store and online.