2019 Data Benchmark Study: Historic Survey of 650 Marketers
New study emphasizes significance of data in driving revenue and audience quality; spotlights impact of data on strategy, measurement and overall marketing mix.
New study emphasizes significance of data in driving revenue and audience quality; spotlights impact of data on strategy, measurement and overall marketing mix.
Nearly half of consumers say brands aren’t meeting expectations when it comes to customer experience.
Experts from Cartoon Hangover, Lord Hobo Brewing, Building Engines, First Data and more share their secrets for content marketing success.
Forrester just released its 2019 predictions for CMOs—and what a year it will be.
A new holiday trends report helps marketers understand the frazzled holiday shopper.
Deloitte’s Holiday Survey dives into consumer trends like data, corporate responsibiltiy, mobile and other consumer preferrences that can steer retailers to increased sales.
Put on a mask, unwrap and treat and check out our top 10 B2B and martech stories for October 2018.
Smart email marketers realize that following the best practices outlined in regulations such as GDPR will ultimately help—not hinder—their email marketing ROI.
Are you so swamped with day-to-day work that you don’t have time to think beyond your daily to-do list? Here's three tips to help drive innovation.
Influencer marketing budgets are on the rise but still only comprise less than 10 percent of overall marketing spend, according to a new report.