Creativity, Conversion and Cosplay: Tips for Content Marketing Success
A great line-up of speakers shared their secrets to content marketing success in our new virtual conference, Content First Marketing. Miss the live event? Register now to listen on demand. And in the meantime, check out our editors’ social media recap of some of the day’s best soundbites.
You don't need a giant team to produce great content, you need creativity. @KatieMartell #chiefmarketeracademy
— Chief Marketer (@chief_marketer) November 8, 2018
Want to do original research to boost your thought leadership profile? Start with a clear hypothesis. @PhilariousRex @buildingengines #chiefmarketeracademy pic.twitter.com/64Sg7p3uPz
— Chief Marketer (@chief_marketer) November 8, 2018
Know your prospects' interests, what matters in their industry and have fresh ideas to help them win. @KatieMartell #chiefmarketeracademy pic.twitter.com/B984s5fXaa
— Chief Marketer (@chief_marketer) November 8, 2018
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Giving fans a sneak peek of the creative process helped @cartoonhangover launch a new animated show. @dantoth #chiefmarketeracademy pic.twitter.com/AlRqdl4ppu
— Chief Marketer (@chief_marketer) November 8, 2018
Embrace and promote your best customers—for @cartoonhangover, that's #cosplayers. Give them some love, and they'll continue to share, and share, and share your brand @dantoth #chiefmarketeracademy pic.twitter.com/xRuAAMlR70
— Chief Marketer (@chief_marketer) November 8, 2018
Better understanding your audience's pains and challenges can help you convert them. Access to data isn't usually the problem, its the ability to calculate the data that will drive actions.—@MartyAMuse @VennliApp pic.twitter.com/zLx4NzElsT
— Chief Marketer (@chief_marketer) November 8, 2018
Marketers need to take control of the customer narrative, so they're not just seen as the "arts and crafts" division of the company. Content intelligence can help marketers get the insight they need to deliver. @MartyAMuse @VennliApp
— Chief Marketer (@chief_marketer) November 8, 2018
If content is king, your audience is queen. Understanding your audience is what drives an effective content strategy @martyamuse @VennliApp pic.twitter.com/8brnlX6Byc
— Chief Marketer (@chief_marketer) November 8, 2018
The content funnel is changing. @JamesFurbush @lordhobobrewing #chiefmarketeracademy pic.twitter.com/EFAuPkG53c
— Chief Marketer (@chief_marketer) November 8, 2018
Are your #B2B buyers overwhelmed by content? It's harder to attract people's attention, and content is more important than ever. @jamesfurbush @lordhobobrewing #chiefmarketeracademy pic.twitter.com/khJIbYWLnY
— Chief Marketer (@chief_marketer) November 8, 2018
At end end of the day, how does @lordhobobrewing gauge its marketing ROI? Simple: "Did we sell more beer?" @JamesFurbush #chiefmarketeracademy pic.twitter.com/6b8sNdLKu8
— Chief Marketer (@chief_marketer) November 8, 2018
Want to promote growth? Work to know more about your customers than they even know about themselves—Mike Neumeier, @arketi #chiefmarketeracademy
— Chief Marketer (@chief_marketer) November 8, 2018
The opportunity for @firstdata to promote new banking alternatives like @MoneyNetwork to #millennials #chiefmarketeracademy pic.twitter.com/Ea70kIrTXK
— Chief Marketer (@chief_marketer) November 8, 2018
92 percent of millennials feel being financially educated is important, but they're not sticking with a financial institution the way their parents or grandparents did—they're ready to embrace new digital solutions —Euphemia Erikson, @firstdata #chiefmarketeracademy pic.twitter.com/c6ucYrFP3o
— Chief Marketer (@chief_marketer) November 8, 2018
