B2B Brands Need to Step It Up to Reach Millennial Buyers
Millennial B2B buyers are more influenced by sustainability and after-sales support rather than price and quality, according to a new report.
Millennial B2B buyers are more influenced by sustainability and after-sales support rather than price and quality, according to a new report.
Just 10 percent of CMOs feel confident they will be able to reach their customer engagement and revenue goals as audiences seek more localized, personalized experiences.
Of the 610 million users on LinkedIn, would you guess that more than 50 million are in manufacturing? Here's why you need to engage these B2B professionals.
A new infographic lays out 30 stats, including those on demographics, usage and Instagram for business.
Eighty-one percent of B2B marketers see digital transformation as key for their business, but over three-quarters see it as a complex process.
Micro-influencers may have smaller audiences, but they deliver big results when it comes to impacting consumer decisions, according to a new survey.
While customers struggle on the front end to get a great customer experience, on the back end there isn't enough CX support.
From Allstate to Betty Crocker to Arby's, read about the brands that created campaigns that drew incredible viral sharing.
When brands like Gillette, PUMA, Chipotle, Toyota, Mastercard and State Farm ink partnerships with esports, everybody wants to get in the game.
These leaders earn approximately $4 for every dollar they spend on marketing measurement, generate nearly 3 percent more leads and other benefits.