Panama City Beach Convention and Visitors Bureau attracts college students for second year of Spring Break.
The month long SBO4 promotion began Mar. 3 and offers a variety of campaigns and on-site events at Panama City’s Spinnakers Beach Club. The campaigns include a pre-promotions effort, exclusive hotel premises marketing as well as daytime beach and nightclub experiences such as:
-
The Verizon Wireless Latitude Pavilion on the beach features interactive games and students can phone home.
-
Hasbro’s Soakertag Survival Challenge lets students compete in a Super Soaker water fight tournament for a cash prize of $4,000.
-
Paramount Pictures will promote their latest movie releases and allow spring breakers to interact with movie-themed beach event areas. Students can also take part in a battle of the bands competition sponsored by Paramount Home Entertainment.
-
Panasonic will host a products demo Most Wanted Hut featuring new products and activities.
Additional participating sponsors include Dreamworks, JCPenney, Arizona Jean Co. and Hawaiian Tropic.
AMP, Boston, a division of Alloy, handles.
Network
