Search Results for: virtual reality

  Thursday January 19, 2023 Good morning! It’s Thursday and this is your early morning Esports brief. Adjustments to YouTube’s models for ad servicing and its YouTube Shorts platform could shake up the creator economy in esports and gaming in the coming months. YouTube plans to shift its monetization strategy for Shorts to let partners […]

By the Media Ad Sales Council Never has the adage “Don’t look back, you’re not going that way” been more relevant than as it relates to today’s media sales realm. Faced with a shifting business paradigm, a rapidly transforming workforce, and ever-present technology evolutions, media sales executives have little time to lament days gone by […]

  Thursday December 15, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. The race for sought-after VALORANT partner positions is heating up as non-partner teams build out rosters to compete for two years of guaranteed partner status in various regional leagues. The battle is most intense in North America, where […]

  Thursday October 13, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. FIFA and Roblox unlocked a new partnership that will offer the Roblox community, as well football fans around the world, free-to-play access to FIFA World – a virtual environment within the gaming platform that “celebrates the power of […]

  Thursday July 7, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. NBCUniversal is targeting an esports play through its subdivision NBC Sports Next and SportsEngine, partnering with youth and amateur esports hosting platform Rally Cry to launch a national youth esports tournament series designed for players ages 13-18 to […]

Friday June 24, 2022 The National Hockey League Players’ Association, the NHL, the NHL Alumni Association and non-fungible token (NFT) distribution platform Sweet cooked up a new multiyear partnership naming Sweet the Official NFT Digital Collectibles Marketplace and an Official NFT partner of the NHL, NHLPA and NHLAA. With a planned launch at the start […]

  Thursday June 23, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. FaZe Clan has the green light to go public, where they will be listed on the NASDAQ exchange following the org’s merger with SPAC was “declared effective” by the SEC. Last October, FaZe Clan announced plans for the […]

    Monday May 23, 2022 Last week saw Chipotle make a big entrance during the Colorado Avalanche’s second round Stanley Cup Playoff series against the Blues at Ball Arena in Denver. Teaming up with The Famous Group, the award-winning fan experience technology company, the brand debuted a new mixed-reality ad that made history as […]

Wednesday May 18, 2022 The XFL has a new home, inking a new, global multi-year agreement with The Walt Disney Company and ESPN, which includes exclusive broadcast rights for all gameday content, tentpole events and more, for its upcoming 2023 season through 2027. Each season, all 43 games (40 regular season games, two playoffs, one […]

  Thursday May 12, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. ESL Gaming brought on Acer’s gaming brand, Predator, to serve as its official OEM partner for ESL One and DreamLeague. The new partnership kicks in with the ESL One Stockholm Major 2022, and will also cover Dota Pro […]