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Forget about playing in Peoria. Will it play in So Paulo? A campaign for Fiat Automoveis S.A. conducted by Rocha Azevedo Marketing Promocional (now The

With foresight to rival that of Nostradamus, Marshall McLuhan in 1967 recognized the profound and compelling influence of all media independent of the

Hordes of product manufacturers, marketing directors, and entertainment property owners flooded Manhattan’s lower Broadway in February for the annual

Coupon clippers rejoice. Those involved in the manufacture, distribution, and fulfillment of coupons give a cautious thumbs-up, too. With consumer confidence

With the U.S. Postal Service predicting that it will lose between $2 billion and $3 billion this year, its payment of some $280 million in bonuses to

JUST WHEN the U.S. Postal Service has barely finished implementing its latest round of rate hikes, postal officials already are talking about additional

The challenges of business-to-business CRM online NO EXAMINATION of the state of one-to-one online would be complete without consideration of the business-to-business

Introducing the winners of the PRO Awards 2000. Well-known names and little-known companies. New products and ageless brands. Highly visible campaigns

In the days of Augustus, none but a scant few visionaries could imagine a world without the Roman Empire. Yet despite the soothsayers’ inability to convince

New Page 2 Developing an award-winning, sales-lifting, and viewership- driving promotion is a difficult-enough task. Creating a second-year campaign that