Search Results for: virtual reality

VO5 has launched a multi-million dollar marketing effort to dust off its VO5 brand and pitch it to a younger audience.

MTV and Pepsi have teamed up to promote both the cable channel’s fashion-centric reality micro-series and the fashion phase of Pepsi’s global restyling campaign.

This year’s finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at www.promomagazine.com. The winners will be announced at Promo Live, Sept. 17 – 19 at the Navy Pier in Chicago.

eComXpo, the Virtual Tradeshow for eCommerce Marketers
Posts Largest Numbers Yet at Spring 2007 Show
Fall 2007 eComXpo Announced for October 9-11

(Promo) With branded entertainment now maturing into a stable part of the TV business, marketers are becoming less enamored of making big, glaring deals without having specific goals.

With branded entertainment now maturing into a stable part of the TV business, marketers are becoming less charmed into making big, glaring deals without

Five 20-somethings selected to personify the new Jennifer Lopez fragrance, Glow After Dark, are starring in a Webisode series designed to promote the

Once upon a time there was a colleague of ours who was working on a brand assignment for a big computer company. He was interested in knowing the current drivers for the computer category

It’s every marketer’s worst nightmare: a promotion gone terribly wrong. Time Warner’s Turner Broadcasting System learned some hard lessons about post-Sept.

It’s true. Jessica Simpson sold me a pizza. She didn’t deliver it, unfortunately, but the gorgeous and occasionally photogenic star got me thinking about Pizza Hut’s Cheesy Bites Pizza – you know, the one with the “pull-apart outer crust…