Search Results for: virtual reality

The undeniable fact that consumers have greater control over the brand messages they see and let engage them is changing the world of media and brands. Click here to see how this trend affected the latest Brand Keys Customer Loyalty Engagement Index.

Carol Kruse’s world got a lot bigger in 2006. From overseeing interactive marketing for Coca-Cola North America, she stepped up to take charge of marketing

Cable network Bravo is extending its restaurant-based reality series “Top Chef” with a mobile phone game that lets users work their way up wirelessly from dishwasher to five-star chef.

Coca-Cola today said it will migrate Coke Studios, the virtual world it has run within its MyCoke.com Web site for almost five years, to a new continent in the There.com virtual universe owned and operated by Makena Technologies.

Companies have a hard enough time protecting their brand from knock-offs in the real world. But the rise of virtual worlds has opened a new front in the

VO5 has launched a multi-million dollar marketing effort to dust off its VO5 brand and pitch it to a younger audience.

MTV and Pepsi have teamed up to promote both the cable channel’s fashion-centric reality micro-series and the fashion phase of Pepsi’s global restyling campaign.

This year’s finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at www.promomagazine.com. The winners will be announced at Promo Live, Sept. 17 – 19 at the Navy Pier in Chicago.

eComXpo, the Virtual Tradeshow for eCommerce Marketers
Posts Largest Numbers Yet at Spring 2007 Show
Fall 2007 eComXpo Announced for October 9-11

(Promo) With branded entertainment now maturing into a stable part of the TV business, marketers are becoming less enamored of making big, glaring deals without having specific goals.