Search Results for: virtual reality

2010 will be a big year in innovation in games and sweepstakes

Games and sweepstakes spending increased just a smidge to $1.870 billion in 2009, from $1.868 billion in 2008, according to the VSS Communications Industry

THE 2009 PRO AWARD WINNERS really pushed the envelope this year to come up with unique, engaging and experiential campaigns that attracted and held not

The Securities and Exchange Commission has charged a virtual reality technology company, its principals, and three former sales agents for conducting a fraudulent offering scheme that garnered investors primarily through telemarketer sales out of a boiler room in the company’s Delray Beach, FL. offices.

Media analyst firm Screen Digest predicts that the increasing audience and reach of video games will fuel brand interest in integrating with electronic play over the next five years

Papa John’s is further immersing its customers in its brand with a new online experience that supports a summer campaign that has the company founder making personal pizza deliveries to customers

Consider this scenario: A potential new car buyer walks into a dealership and requests a brochure on a current 2009 vehicle, but the salesman only has a brochure for last year’s model. Of course, the “old” information doesn’t quite satisfy the consumer. Who wants to read about last year’s model?

With the economy in turmoil, marketers are looking to make every penny accountable and everybody count. Social media campaigns can be comparatively inexpensive,

As their audience shares continue to slide, the major broadcast networks are becoming increasingly creative in trying to drive viewers to TV screens by

CBS Interactive is trying to simulate a living room ambience online with social viewing rooms where people watching shows on CBS.com can interact with each other in real time