Search Results for: pop-up

  • Bankers go to Market

    Bankers could read the future in the trends: The deposit base per household was declining, competition was savage, and overhead costs for operating bricks-and-mortar

  • Press 1 to Be Targeted

    Customers calling American Express’ toll-free numbers to activate their new cards don’t realize it, but they’re setting themselves up to be easily cross

  • Silly Sneaker Site

    Nike’s revamped Web site (www.nike.com) proves to be an interesting exercise in frustration. Its mix of Gen-X graphics, celebrity endorsements, products

  • Corporate Images

    THE GAS STATION would be an obvious symbol to use if you are a gas company marketing to consumers. But how does a giant oil firm make an impression on

  • Doing Ambush Marketing? Bring a Humvee

    Conspiring with union officials. Defacing public property. Bribing police. Is this a promotional plan or a grand jury indictment?If you’re VH-1 and the

  • Wells Fargo Launches ATM Advertising

    WELLS FARGO BEGAN an innovative program March 1 that places advertisements at many of the San Francisco bank’s automatic teller machines in and around

  • We’ll Call You

    A new Internet phone service that uses ordinary phone lines is routing about 1,000 inbound calls per week to Computer Support Technologies (CST), a computer

  • The Game of Targeting

    CAN TARGETING in the interactive display ad arena make a difference? Boston’s NineCo is betting it does, and agencies that have placed clients on the

  • Wells Fargo Launches ATM Advertising

    Wells Fargo, San Francisco, launched an innovative advertising program on Monday when it began featuring advertisements at many of the banks’ automatic

  • The Display Police

    What point-of-purchase efforts need is some form of institional Viagra, says Joe Casper, spokesman for the Washington, DC-based Point of Purchase Advertising