THE PLOT THICKENS
Street corners. Toll booths. Malls. Airplanes. Now movie theaters. The migration of promotion marketing into non-traditional venues rolls on, as brand
Street corners. Toll booths. Malls. Airplanes. Now movie theaters. The migration of promotion marketing into non-traditional venues rolls on, as brand
Street corners. Toll booths. Malls. Airplanes. Now movie theaters. The migration of promotion marketing into non-traditional venues rolls on, as brand
IT APPEARS the "Who Wants to Be a Millionaire" fad is influencing business decisions. Two young Florida dot-com-ists are trying to expand their young
Tired of rising customer acquisition costs in traditional media, Nova International Services Inc. has decided to put more focus on online media.The Blue
Lids Corp. a hat marketer in Westwood, MA, integrates data flowing from the Internet and cash registers at 400 stores to synchronize online and retail
Tickets.com has not wasted any time.The ticket seller did 6.4% of its business online in the first quarter of 1999 - roughly the same percentage as total
By 2002, 25% of all Internet sales will be the result of affiliate partnerships, author and Los Angeles Times columnist Jaclyn Easton, said yesterday
As a marketing channel, a Web site's biggest advantage is that it can offer customized content. But a site's biggest stumbling block can be its passivity,
Winfreestuff.com Inc., an Omaha, NE-based Web company, relies on a sweepstakes model to collect e-mail addresses for online merchants.Consumers visit
We've always been keen on the potential of compact discs as a direct marketing medium. A CD is nearly a perfect vehicle: The prospect gets one in the