Search Results for: pop-up
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DM University: Adware vs. Spyware
Most of us know that not all online advertising is created equal. This includes desktop publishing, in which there’s a fine line between doing it ethically and doing it unethically. On one side, you have your respectable adware companies, who adhere to…
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FTC Charges Spyware Marketers
The Federal Trade Commission has asked a U.S. District Court judge to halt an operation that secretly installed spyware and adware that could not be uninstalled by the consumers whose computers it infected.
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Agencies
Phishing Hits Banks
THERE’S GOOD NEWS AND BAD NEWS FOR BANKS ABOUT phishing, the scam in which identity thieves masquerading as trusted companies send out e-mail to induce
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Agencies
Keeping Current
THEY SAY IT TAKES A VILLAGE TO RAISE A CHILD. The same could be said about creating a successful direct mail piece. The creative team. The marketing manager.
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PopUp Blocker Solution
Is PopUp Blocking Affecting Affiliate Earnings? Not anymore! There are products and services out there using DHTML to get the popup to pop. For example, “Instant Attention” is a service that you can use…
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Agencies
Yahoo Promoting New Service with Trips to Anywhere
To encourage use of its new free PC-to-PC calling service, Yahoo is running a global sweepstakes that will award 30 trips to anywhere in the world the winners choose to go. The service is a built-in feature of Yahoo’s re-launched Yahoo Messenger with …
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The (Crowded) Battle Field: Lead Generation
Behind the scenes of the online lead generation industry, there is a battle going on. Some may even say it is a battle of good and evil. I say it is a battle for survival.
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Annoying Web Sites Drive Away Customers
How e-commerce Web sites function is more important to consumers than how it looks, but certain functions commonly used for tracking online behavior can actually drive away some customers, according to a survey findings released by Hostway Corp., a Web site hosting and management services firm based in Chicago.
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Taking Measurements
There really is an equation to calculate both hardcore return on investment and softer brand equity. It’s just a different equation for every campaign.
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Targeted Pop-up Advertising Service Started
Premium Network Inc. has introduced an automated pop-up advertising placement service for targeting by selected keywords and Web sites entered by Internet users.