Search Results for: pop-up

  • Razor Media LLC Launches Online Ad Network

    Marketing Firm Razor Media LLC Launches Online Ad Network ClickAdix.com, offering Advertisers and Publishers a Flexible, Full-Featured Solution For Maximizing Traffic And Increasing Revenue.

  • Web 2.0: For the User, By the User

    I still remember the thrill of my father bringing home our first VCR. The features were dizzying – would it really record television shows in the middle of the night when we were fast asleep? Finally, just what we needed! Or did…

  • Super Bowl of Ads – Strategies

    Aside from the Presidential Election, it’s not often that almost 91 million people in the US alone congregate for a single event. The Super Bowl is the highest rated television show of the year and arguably the best day in all of advertising…

  • JCPenney Readies Pop-Up Blitz

    JCPenney takes Manhattan next month with a pop-up store in Times Square, and new ads breaking during the Oscars.

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  • Survey Finds Offers in Envelopes Receive More Attention

    Women perceive personalized direct mail envelopes in a more favorably than men, according to new national survey finding released by the Envelope Manufacturers Association Foundation (EMAF).

  • Email – Then and Now

    Six years ago, I was sitting in a hallway in a makeshift cube, trying to wrap my head around the business of Internet advertising. I joined this space the way many people do, as a media buyer. As I was “buying” on a CPC basis in a…

  • Can We Shop Early?

    WELCOME BACK TO part two of the Pushing the Envelope 2005 holiday catalog postmortem, or How to Fill White Space and Shop at the Same Time. Last issue,

  • Walgreens’ Fine Point

    Walgreens’ new P-O-P monitoring program is a milestone in improving the performance of retail displays, but there will be bumps in the road before other retailers and manufacturers benefit.

  • Online Retail Sales: Online Loyalty Equals Retail Gold

    As an employee of an online advertising agency, I’ve got a sweet vantage for observing the latest online retail numbers tumble in – and they’re spectacular. Third Quarter online retail sales were up almost 27% from the same period…

  • PROMO Online

    Build awareness, generate leads and reach high-level promotion marketers searching for information and suppliers online. PROMO’s targeted online opportunities connect you with key decision makers: Enewsletters Xtra This must-read enewsletter from the …