Search Results for: pop-up

Last fall, The Marketing Arm’s founder and CEO Ray Clark took 30 of the shop’s key leaders to Los Angeles for a retreat. The goal was to hash out what

Many marketers are treading gingerly around the notion of adding a blog to their Web site. Some are worried about the time and effort required to keep the blog active, while others are uncertain that consumers will show sufficient interest in the feature to make it useful. But don’t count online jewelry retailer Ice.com among the pussy-footers. The Montreal-based e-commerce site has not one but three blogs up and running and linked to its Web pages.

Last month, ABC announced that they would be offering streaming full episodes of four of its most popular shows as part of its two-month trial. The trial began on Monday, May 1, and will offer users streaming episodes of…

Requests for brown sugar and honey massages, eucalyptus soaks and grain and spice facials are in high demand, with spas throwing open their doors in record

The Meow Mix Co. is heading back to TV, this time in its very own spoof reality show highlighting cats (of course) as the stars. In a take on popular

Clothing retailer Gap is returning to its musical roots with a bus tour turned pop-up store and sweepstakes that will send customers to some of the summer’s

Mike and Ike, those fruit-flavored chewy candies, needed a major facelift. The brand had a loyal core of munchers, but limited marketing. A relatively

Mike and Ike, those fruit-flavored chewy candies, needed a major facelift. The brand had a loyal core of munchers, but limited marketing. A relatively small brand, it needed visibility to take on share leaders like Starburst and Skittles.

Online marketing and advertising technology concern Kefta is expected today to unveil a dynamic ad-targeting package that allows marketers to deliver pitches across multiple online channels based on people’s behavior.

SoftwareOnline, the maker of InternetShield Web security software, has settled a lawsuit by the Washington state Attorney General on charges of deceptive advertising and other unethical business practices.