Last Friday, the Federal Trade Commission announced that Zango Inc., an Internet adware company, had agreed to pay a $3 million settlement to the U.S. government in response to assertions that it had covertly installed pop-up ad...
When Coca-Cola struck up its sponsorship deal in 2002 with a new show, American Idol, the terms were complex. Add ons to the media buy included product
Travelocity is on the hunt for its gnome mascot, and as part of a quirky new marketing campaign is asking the public for help finding him.
The CMO Council used the power of the spoken word within an e-mail campaign to filled seats at its recent Global Summit Program.
Brick-and-mortar retailers spiff up for the holiday season. So it’s not at all surprising that Become.com should also put on a new face in time for Christmas shoppers.
The New England-New York rivalry plays out regularly on baseball diamonds and football fields. But online, who wins? We spent some time perusing the sites
The Shop.org conference in New York kicked off on Oct. 11 with a keynote presentation on w@ U N2K about the DM generation.
Conventional wisdom —a very fallible and flexible thing these days— maintains that culture comes out of places like Los Angeles and New York City. Since the tech boom of the 90s, those epicenters of influence have shifted to include the...
Confused about what you're supposed to be measuring on your e-commerce site? Probably. Unless, that is, you've thrown up your hands and decided not to measure anything at all.
The rivalry between New England and New York sports fans is well documented. If only because of where I was born (Rhode Island) and currently reside (Massachusetts), I'm part of Red Sox Nation.