Search Results for: loyalty

All of these campaigns offer valuable lessons that marketers can apply to their own promotional efforts in 2012

In a short-term program from Starbucks, customers can download an app and send Valentine

Companies that activate their advocates grow faster. Advocates recruit new customers, have higher loyalty and satisfaction because advocating creates a personal connection that strengthens brand loyalty. Here are five ways to activate brand advocates

Walmart adds “Great For You” icons to hundreds of packages of foods in its stores. Can a healthy seal build loyalty?

What are the odds that your communication will appear in someone’s social news feed at the exact time that they are logged in to see it?

Would you give up your spouse just to keep your status in a loyalty hotel program? Would you choose your hotel loyalty card over your wife if you had to pick just one thing to travel with? If you

New York City, NY (January 31, 2012) — e-Miles®, a unique advertising channel that engages customers with relevant advertiser messages, today announced that new members can choose to redeem the e-Miles currency they earn for watching, reading and responding to targeted advertising for Amazon.com Gift…

Crabtree & Evelyn has learned a lot about operating loyalty programs. It has had one version or another for about 10 years

In the continual search to find new ways to connect with digital consumers, Coca-Cola has outfitted its iconic polar bears with the same technologies that Super Bowl XLVI fans across the country will be using to view the game and socialize with friends.