Search Results for: loyalty

Marketers have concerns about the impact their retention programs are having on customer loyalty, according to the top-line findings in a paper from SAS and Loyalty 360, with only 24% of them believing their efforts are very effective in delivering desired results.

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Bark magazine, Hartford York catalog buyers and Tristar Products buyers.

IHG (InterContinental Hotels Group), has debuted instant digital rewards for its Priority Club that it hopes will encourage new members and light users to see value in its loyalty program.

American Express launches a new loyalty program, Zynga Serve Rewards, for Farmville players.

True Lemon, a challenger brand to the well saturated $1 billion powdered soft drink market, is using coupons as a major component of a new $5 million national campaign.

A new marketing research initiative at the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University seeks to give marketers useful insight into database and digital-based behavior.

I tried to sign-up for three marketers’ email lists this week, two successfully and one not so much so.

A combination of Twitter and blogger outreach helped the Virginia Wine Board Marketing Office put the Old Dominion State into the wine conversation.

Businesses that don’t incorporate service data into their customer records are losing money. Customers are willing to share their meaningful feedback that will improve products, resolve disputes, uncover errors and augment revenue.

If you want to implement Enterprise Loyalty into your business, here are three things to consider.