Search Results for: loyalty

Legendary Pictures, IBM and many other brands will be discussing the way data and technology are influencing customer experiences at FutureM in Boston this week.

Here are five ways to boost your company’s customer experience, generate positive customer reviews, and limit the impact of your missteps.

This infographic details research and analysis on the psychology of successfully marketing to Millennials and how they compare to other generations.

Jon Spenceley, content & social media manager at Vidyard, shares five reasons to hop on the branded video marketing bandwagon.

Twitter is expanding its content creator revenue programs with a new service that allows creators who work with brands to monetize their content.

As marketers, it’s important that we understand the lens through which consumers see brands on mobile. As a relatively new channel, not much is known about how our brand reputations impact how consumers interact with us on mobile, and vice versa. A recent survey of consumers sought to understand how mobile affects brands’ reputations. The […]

Jenn Grace, a gay marketing specialist, offers tips and insights into how to create campaigns that resonate when marketing to the LGBTQ community.

McDonald’s Step-It fitness trackers—included in Happy Meals—are its latest effort to boost its health and fitness items.

A strong brand monitoring and measurement framework rests on a foundation of sound data management, analysis, marketing process orchestration and measurement techniques.

Here’s three key things disruptive CMOS can do to drive digital transformation in their marketing organizations.