Search Results for: loyalty

Three ways social listening can help improve business, as well as how to respond to comments, both positive and negative

Can you run into Target for one item and get out in under 10 minutes? Or, are you the type who leisurely roams the entire store? Either way, Target wants to make you happy.

Social responsibility storytelling is the new marketing norm for Shell corporate—Malena Cutuli, head of integrated brand communications, fills us in.

In this series, Chief Marketer looks at some of the top demographics marketers need to target. This week, learn how brands like JetBlue are reaching moms.

Honey Nuts Cheerios is underway with the #bringbackthebees campaign that includes events and the distribution of more than a billion wildflower seeds.

Head of marketing Travis Roffler weighs in on the Continental Tire MLS sponsorship, the huge growth of MLS and activating to the massive fan base.

Blockchain, the tech behind bitcoin, may help revolutionize loyalty programs. Here’s how.

Wendy’s NCAA partnership is the springboard for a road trip, tailgate bash and plenty of social media messaging.

Here’s three tips to build a great experience, create authenticity, and improve consideration at every point along the journey with B2B buyers.

ll-bean-300L.L. Bean’s CEO Stephen Smith likens the current state of the world to the old Chinese proverb about living in interesting times.