Search Results for: loyalty

Barbie CMO Juliana Chugg took on the daunting task of turning around the flagging brand. Here’s how she and her team pulled it off.

NASCAR CMO Jill Gregory on why the racecar drivers are the unifying force and the brand’s major shift to lead marketing with digital and social content.

Connecting football fans with the DD Perks loyalty program has benefitted both Dunkin’ Donuts and the New England Patriots.

The future of brand marketing will use data on brand metrics to optimize campaigns towards overall marketing goals, rather than clicks or views.

There are four key elements to consider when developing your content promotion plan.

Press the marketing food to women reset button and take note of these three ways women are reshaping the food landscape.

The mobile engagement loop includes 4 stages where brands encourage customers to opt in, build trust by personalizing content and create loyal advocates.

When did lead generation become so clinical? Where’s the human touch in all of this—and what is the impact on the B2B buyer experience?

While the reasons for churning are as diverse and complex as each individual, knowing why it happens, and when it’s most likely to, can cut your churn rate down significantly.

Mobile engagement done right can reinforce and extend customer loyalty far beyond what any technology has done before.