Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership December 15, 2017 How to Turn Holiday Bargain Hunters into Loyal Customers Despite the fleeting presence of holiday shoppers, there is a major opportunity to turn those one-off shoppers into long-term loyal customers. More…   SPONSORED BY: In this webinar, you’ll learn the…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership December 14, 2017 What Do Marketers Really Want? Let's talk. How can you get c-suite buy in? What works to bridge the sales and marketing divide? Respondents to Chief Marketer's 2018 B2B Trend Report tell us what is on their mind in this new…

Don't let holiday shoppers go astray. To maintain customer loyalty, here three tips for retailers to apply today.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership December 12, 2017 Customer Loyalty: Three Tips to Earn It and Keep It Don't let holiday shoppers go astray. To maintain customer loyalty, here are three tips for retailers to apply today. More…   SPONSORED BY: 5 Marketing Trends to Bet On in 2018:…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership December 8, 2017 Take a Spin through the Year's Best Auto Activations Take a spin with Event Marketer through the best of the year’s auto activations— Acura, Cadillac, Lincoln, Ford, Honda and others. More…     5 Marketing Trends to Bet On in…

An interactive gift guide is the latest innovation in American Eagle Outfitters' Facebook Messenger campaign to use bots to engage customers via social media.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership December 7, 2017 GE Digital Stays on Top of Martech Trends Neenu Sharma—a featured speaker at 5 Marketing Trends to Bet On in 2018—shares how GE Digital is shaping its martech strategy to engage audiences and boost ROI. More… SPONSORED BY: Reach Highly Responsive…

By focusing on improving the way people interact with your website, you’ll be able to deliver a better user experience, increase website traffic and grow your business.

The relaunch of a well-known product that has been around forever is never easy. Here's a behind-the scenes look at the year-long CoverGirl rebrand.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership December 5, 2017 25 Ways to Communicate With Customers at Christmas By focusing on improving the way people interact with your website, you’ll be able to deliver a better user experience, increase website traffic and grow your business. Here's 25 tips.  More… SPONSORED…