Search Results for: loyalty

This week’s PR Roundup examines the bizarre ongoing cyberattack on the Victoria’s Secret website, how nuclear verdicts are impacting the reputations of large companies and the worth of a celebrity product, Rhode, to a cosmetics company in 2025.

Retail media networks (RMNs) have grown rapidly, with spending representing a fifth of global advertising in 2024. Now, the rise of commerce media is shifting spend and further blurring lines between advertisers and publishers. With over 100 RMNs in the US alone, commerce media is expanding across verticals like travel, finance and health care. This […]

By Alexandra Theriault, Chief Growth Officer, Lotame As consumer demands rise and the threat of third-party identifier deprecation looms, shifting to first-party data is no longer theoretical—it’s vital. But despite major investments, many enterprises still can’t meaningfully activate their first-party data. Why? The problem isn’t technology. It’s politics. Siloed teams, legacy infrastructure, and misaligned incentives […]

Raul Rios, recently appointed head of strategy at creative agency Saylor, has led some of the first LGBTQ+ campaigns for global brands like McDonald’s and Lexus. With a passion for helping brands understand and utilize voices in the pride community, Rios explains what it takes to show up in a meaningful way. How are social-first, […]

The number of alternative IDs in the market is daunting. But OMD has a philosophy for determining which IDs will work best for brands’ needs. Emily Proctor, the ad agency’s executive director of data and technology solutions, shared that philosophy at AdExchanger’s Programmatic IO in Las Vegas on Tuesday. It boils down to this: “Test, […]

At POSSIBLE 2025, Yahoo CRO Rob Wilk shared the company’s “greatest hits with new tracks” approach to reinvention—and explained why client loyalty, not hype, is the real signal of success. Yahoo’s been around for three decades. But that doesn’t mean we should mistake staying power for standing still. At POSSIBLE 2025, AdMonsters sat down with […]

Topdrawer’s top marketer talks tariffs, physical stores and the Wirecutter.   When marketers have to choose between driving conversion and building brand awareness, Topdrawer’s Poonam Chitnis says affiliates can hit both goals.   Chitnis is vice president of operations and marketing executive at Topdrawer, a manufacturer and seller of leather goods, accessories and other “creative tools.” Akira Ito […]

Significant updates to the Telephone Consumer Protection Act (TCPA) carry substantial implications for marketing and customer engagement leaders. Marketers should take these actions to prepare.

The last thing most marketers want to think about right now is politics. However, in today’s media environment, where attention is fragmented and trust is fragile, they can learn a great deal from how political advertisers operate. Political campaigns have mastered persuasion, precision and performance under pressure. They have to move people who are skeptical, […]

The 23-year-old pet food brand highlights messy pet moments in its first full-funnel marketing campaign. Chief marketing officer Miki Dosen details the campaign’s inspiration, strategy and early results.   For the first time in its 20-plus years, pet food company The Honest Kitchen launched a full-funnel marketing campaign.   With its launch into PetSmart stores across […]