Search Results For: loyalty
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Dr Pepper/Seven Up and Ebay Launch Points-Based Promotion
Dr Pepper/Seven Up, Inc. has teamed up with online auction firm eBay to develop “Liquid Loot,” a loyalty program. The new program will debut in June 2003.
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Hip Hop Nation
When Ford Motor Co. wanted to make inroads with urban car buyers, it became a cartoon. Literally. It all started when Ford fielded a pitch from ABC Radio
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Account Action
4Kids Entertainment, Inc., New York City, and Toys Us, Paramus, NJ, signed an agreement to jointly develop toys and games for sale exclusively at Toys
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Direct Marketing | Print
One-String Fiddle
Two offers for The Orchestra Platinum Visa Card came in the same day’s mail. They were identical except for the percentage hawked on the envelope. One
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Direct Marketing | Print
Back to (Database) Basics
The last several years have brought much discussion about techniques like customer relationship management. Some campaigns have worked spectacularly;
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Data Driven ROI
Popular Tastes
The two initial incarnations of Banco Popular de Puerto Rico’s loyalty program might be characterized as a couple of successful shambles. Both Premia
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Digital
Ripe Opportunity
J. Ricky Arriola, president of direct marketing firm InktelDirect, spoke to DIRECT from his office in Miami Lakes, FL, about the growth of the Hispanic
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Short Cuts
Fastclick, an online advertising service company, has debuted Fastclick Direct. The new division will focus on e-marketing and customer loyalty programs.
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Transactions in Transition
Most convenience-store shoppers are going somewhere else. Sure, two-thirds of Americans visit a c-store every month. It’s the country’s fastest-growing
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Deja View
January Howard Beales, director of the Federal Trade Commission’s Bureau of Consumer Protection, reiterates FTC chairman Timothy Muris’ outline to enforce