Search Results For: loyalty
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H&R Block Names Brad C. Iverson Chief Marketing Officer
Brad C. Iversen has been hired as chief marketing officer of Kansas City, MO-based H&R Block. Iversen will join the company on Sept. 2. Iversen had previously
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CuervoNation Campaign Seeks to Delay End of Summer
(DIRECT)CuervoNation, the loyalty arm of Jose Cuervo Tequila, has launched a viral marketing campaign to delay Labor Day until Sept. 23, the official
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CuervoNation Campaign Seeks to Delay End of Summer (And Build Database)
CuervoNation, the loyalty arm of Jose Cuervo Tequila, has launched a viral marketing campaign to delay Labor Day until Sept. 23, the official end of summer.
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Acquisition
Pete’s Brewing, Spencer Gifts Tap Underworld Film
Pete’s Brewing Co. and Spencer Gifts are diving into a promotion for Sony Picture’s Underworld. The film, starring Kate Beckinsale, opens Sept. 19. Starting
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Virgin Mobile Offers Retail Rebates
Virgin Mobile taps its retail siblings for a U.K. cross-promo to boost telecom sales and retail traffic with a loyalty program dubbed Flash-It. The program
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Kelly Abeles Becomes President of CADM
Kelly Abeles will become the 49th president of the Chicago Association of Direct Marketing (CADM) at the annual business meeting on Aug. 13. Other officers
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Happy One Hundred
Don’t be surprised if you notice a jump in the number of joining you on the roads this month. For you minivan and Beemer types, is the affectionate term
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SK Telecom Steals World Cup and PMAA Gran Prix
Mobile telecommunications provider SK Telecom and its agency TBWA-Korea won top honors at the Promotion Marketing Awards of Asia announced in Singapore
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Southerners grab Internet deals
This summer, the Southeast is hot and not just in terms of the weather, but also for online marketing. A recent survey shows that consumers in the Deep
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Acquisitions
141 WORLDWIDE TO REMAIN WHOLE WPP Group plans to keep promotion network 141 Worldwide intact when it buys Cordiant Communications Group. London-based