Search Results For: loyalty
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Smooth Returns Key to Customer Loyalty: Survey
A clearly articulated return policy can make the difference between whether a new customer uses a direct response channel, or an existing customer returns
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THE Idea Makers
THROUGHOUT THE YEAR, the editors of PROMO get to see an amazing range of work from brand executives, promotion agencies and other marketers. In this issue
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Batteries Included
In the spring of 1976 my mother opened her front door to discover my Uncle Hardy on her doorstep with his pillow under one arm and a suitcase in each
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TV Retailer HSN to Offer Co-Branded Credit Card
HSN, the television shopping network, will offer a new credit card to its viewers. The company chose Providian Financial Corp. to provide the card. The
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Acquisition
Hallmark Replays Holiday Sweeps
Hallmark Cards, Inc. will run a holiday sweeps that ties its retail stores to Hallmark Channel programming. Hallmark’s holiday sweeps lets you be a star
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Globe Winners Honored at Palm Beach Gala
Winners of the Globes were recognized last month during a gala held during the Marketing Agencies Association Worldwide’s annual conference in Palm Beach,
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Passing Off to India
North American marketers are finding their closest service partners halfway around the world. Tech firms in India have been handling increasing amounts
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Celebrating the Best
Once a year, marketers get to celebrate the very best in promotion and integrated marketing. The PRO Awards reflect the highest industry standards of
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New World Order
The Marketing Agencies Association (MAA) Worldwide recognized 14 Globes winners and 44 Gold, Silver and Bronze finalists during the Oct. 27 gala held
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Direct Marketing | Print
News briefs/directmag.com
10/22 INFOUSA appointed Ray Butkus president of its large business group, which includes Donnelley Marketing, Catalog Vision, Walter Karl and Yesmail/ClickAction.