Search Results For: loyalty
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Direct Marketing | Print
Frequent Flyers and Airline Cryers
Here’s an easy question: What’s the difference between a restaurant’s program and any major airline’s frequent flyer program? See? I told you it’s an
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Direct Marketing | Print
True Value-Added Retailing
Does True Value hardware stores’ 15-month-old loyalty program mean true value? More than 172,000 consumers at 136 test locations think so. And within
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Harrah’s Woos Gamblers on the Floor
Harrah’s Entertainment, Inc. is testing a new marketing program in its East Chicago, IN, location that lets casino employees market directly to gamblers on the gaming floor. The new program allows Harrah’s employees to intercept gamblers on a losing …
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LoyaltyPoint Estimates $11.9 Million in Revenue
LoyaltyPoint Inc. reported an estimated $11.9 million in revenues for the first quarter ended March 31, compared to only $22,000 for the same period last
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AOL Touts Upromise with $30 Million Campaign
America Online is running a $30 million marketing campaign to promote its participation in Upromise’s loyalty program. Earlier this month, AOL announced an expansion of its three-year-old partnership with Upromise, whose members earn cash for college …
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Direct Marketing | Print
Draft, DDB Win Top Tempo Awards
Draft and DDB took top honors last month at the Chicago Association of Direct Marketing’s Tempo Awards. Seventy-five awards in 15 categories were presented
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Live from ALC’s For Brokers Only: Shoot For the Stars
(Catalog Age) Despite rising costs and challenges, “never has the potential of direct marketing been greater,” according to Donn Rappaport, chairman of
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German Publisher VKG Selects Chordiant
VKG Verlagvertriebs KG, the marketing division of German publishing house Bauer, has selected Chordiant Marketing Director to manage direct marketing
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Cendant’s Best Rate Summer Promotion
Cendant’s hotel brands have launched a promotion featuring free meals, bonus loyalty club points and chances to win prizes to build awareness of phone
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Live from the Incentive Show: B2B Find Good Gift Card Use
The use of gift cards as incentives in the business-to-business world is taking off. While cash or checks still reign as king of the incentive tools at