Search Results for: loyalty

Domino’s Pizza, Ann Arbor, MI, has named Jack Scheible to the newly created position of senior director of relationship marketing. Scheible had previously

In a mea culpa to skittish sponsors, the International Olympic Committee (IOC) will include a morals clause in future contracts so sponsors can get out

Leave it to Virgin Atlantic to forgo frequent flier miles.The London-based airline has made loyalty marketing one of its top priorities this year, but

MyPoints.com, San Francisco, signed a marketing agreement with Microsoft Corp., Redmond, WA, through which the two companies will promote Microsoft Outlook

Leave it to The Phelps Group, Santa Monica, CA, to create a winning promo that teamed Roland Corp., a professionally acclaimed maker of digital pianos,

IN YEARS GONE BY, the acquisition of new customers was a company’s primary growth strategy. But as we analyze our businesses, we see that understanding

JUDGING BY the amount of e-mail being sent, traditional mailers and their list companies can stop preparing for the future. The future is here.The percentage

THE BIG WINNERS in the Best of Europe Awards at the Federation of European Direct Marketing’s annual forum in Strasbourg, France included several Scandinavian

CO-OP FIRM Money Mailer L.L.C., which delivers 14 million pieces to “occupants” eight times a year, is venturing into a new program that targets well-off

THOUGH PUNDITS APPLAUD the economic strength of Asians in America, only a few loyalty marketers are taking advantage of it.For one thing, most firms face