Search Results for: loyalty

Marketers who run Web promos on partner sites should check out IQ.com. The Saratoga, CA, company centralizes execution, so a marketer can use a desktop

Two kids hunched over a Monopoly board, a pair of elderly gents in the park with eyes fastened to chess pieces, a queue of office workers at a newsstand

Participation in grocery store frequent-shopper programs has grown to 66 percent of U.S. households, up from 55 percent in 1997 and 35 percent in 1996,

Florida Attorney General Bob Butterworth, the man who threw a legal monkey wrench into the operations of magazine subscription sweepstakes, and his Indiana

The California State Senate is considering a bill that would restrict how supermarkets collect and use shopper card data.The Supermarket Club Card Disclosure

Digital P-O-PIt’s expensive. It’s more bother than good old cardboard. And it’s a difficult sell to retailers. But digital P-O-P is coming. Advanced communications

Packaged goods companies have shifted $12 billion to trade promotion from consumer marketing since 1997, despite their intentions to cut trade spending.

Argentine agency Stopromotion earned top honors in Latin American judging for the 1999 World PRO Awards of Excellence, held June 30 in Buenos Aires.The

Imagine a national database that combines loyalty-card shopping data with purchase data from all other classes of trade. Catalina Marketing Corp., St.

Leave it to Virgin Atlantic to forgo frequent flier miles.The London-based airline has made loyalty marketing one of its top priorities this year, but