Search Results for: loyalty

Pepsi has tapped its marketing alliance with Simon Property Group for an estimated $3 million, 29-mall tour tagged “The Joy of Cola.” To spur trial while

The same promotion skills that sell macaroni & cheese can sell basketballs and golf gloves. That’s why Spalding Sports Worldwide has hired packaged goods

Marketers need intuition, planning skills, and creative tolerance. Ad agencies should just make good ads.That’s the upshot of Anatomy of a 21st Century

McDonald’s Corp. is unlikely to shut down Burger King’s meal promotions targeting kids 7-12, but it could stall its rival long enough to catch up.McDonald’s

In an era of traditional list companies boasting about full-service DM, Chilcutt Direct Marketing makes no apologies. Chilcutt does the basics: managing

Three strikes. Or one strike and two lockouts, for those keeping score. To season-ticket holders, it really didn’t matter. Three major professional sports

MyPoints.com, an Internet-based incentive and loyalty program direct marketer, has set up an initiative allowing marketers access to its database of three

National Car Rental will begin participating in the Gold Points Rewards loyalty program on Oct. 1. United States-based National Car Rental locations will

The Sharper Image, San Francisco, has launched the “Win the Chair” sweepstakes, in which six entrants will win a new Quad Roller Get-A-Way Massage Chair.

Even though it can be a relatively expensive proposition for mass marketers, direct mail has become a viable option as the volume of available information