Search Results for: loyalty

Fall brings chilly breezes, resplendent leaves, and football-based promotions galore:Contestants will toss footballs to win cash in the Sprint PCS $2

Here’s the latest gizmo for shopping carts: Klever-Kart puts an LCD display on cart handles, and promotion offers scroll by as shoppers stroll the aisles.

Last year, Karamba helped Interbrew bring a little piece of America into bars across Belgium. Last month, the Brussels agency won top honors for the quirky

Call it a traffic-building U-turn. A brand runs its Web site on kiosks in store aisles to tap store traffic into its site. Get it? Retailers – including

Retailers are getting more data from their loyalty card programs to foster targeted in-store promotions. Smart retailers are mining purchase data to segment

Connecticut’s attorney general urged consumers to turn down a proposed class-action settlement offered by Publishers Clearing House, Inc., Port Washington,

At least one company has come up with an idea for addressing the dearth of business-to-business e-mail lists on the market – for smaller marketers, that

The real money in e-commerce may not be in sales but customer service savingsAs American industry has grown, companies increasingly have become separated

Customer relationship management, promising the optimization of client dealings across all touch points, has taken hold in organizations large and small.

The big data swap is on as marketers sling bullet passes to their top targets – and people who act just like them.Welcome back, sports fans. Even non-football