Search Results for: loyalty

St. Petersburg, FL-based Catalina Marketing Corp., has formed a pact with MyPoints.com, San Francisco, to jointly offer direct marketing and loyalty programs

They’re so cute on the soccer field, but kids are also attractive to market researchers who want to gauge their attitudes about grown-up sports.Among

America Online, Dulles, VA, and American Airlines, Dallas, have signed a three-year co-marketing deal the companies say will produce the “world’s largest

Mosaic Group, Toronto, gained a foothold in the Old Sod through the acquisition of Pentagon, a Dublin, Ireland-based sales promotion and marketing services

Frequency marketing programs are designed to engender loyalty and increase share of customer. Historically, they don’t cut corners. But cost control is

A patent-pending rewards program is just one of the reasons H&R Block thinks it can become a year-round business. Its plan may provide happy returns for

It’s downright un-American.You can earn points with American Express, but you can’t redeem them on American Airlines.Or can you? Yes you can! All you

Online sampling heats up this month when startsampling.com and sampleville.com begin pitching their sites to packaged goods companies.Start Sampling –

Starwood Hotels & Resorts Worldwide Inc. is meeting its customers’ actual needs through virtual customer service. Launched last winter, the Starwood Preferred

Focus group research shows that Web sites are creating brand loyalty and taking business from print catalogsWeb sites have already established brand loyalty