Search Results for: loyalty
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Value Ads
It’s ironic, really, to see an image ad for Happy Meals. McDonald’s turned up the emotional volume on Happy Meal ads last month, breaking its most extensive
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90 Days to a Better Brand
health clubs around the nation will see memberships increase this month as millions of Americans begin running, lifting, and climbing stair after stair
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InFlow Taps Hunt Adkins Agency
InFlow, Inc., a Denver-based provider of Internet data services, has tapped Minneapolis advertising and design shop Hunt Adkins as its advertising agency
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Impower Acquires Datamark
Impower, Inc., a Princeton, NJ-based interactive marketing services provider, has acquired Datamark Technologies, Inc., a purveyor of customer loyalty
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Private Thoughts
Store brands are thinking beyond price to product and packaging – but not promotion.National brands don’t need to worry about promotional competition
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Agencies
SECTOR REPORT: Getting on Board
Airlines and hotels embrace CRM in an effort to retain business travelersTIRED OF BEING SHOVED AROUND at airports and suffering indifferent hotel service?
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Agencies
CUSTOMER RELATIONSHIP MANAGEMENT: High-Steaks Loyalty
Palm serves up a well-done retention program A WELL-MANAGED restaurant might treat a good customer to a meal every now and then. But Palm Management Corp.,
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Agencies
A New Idea
IdeaMall shifts to phones and Web to build for future To help stem a spate of recent losses, IdeaMall Inc. has cut catalog circulation and retailing and
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Agencies
STARS OF & Page Screen
Print/Web integration gives custom publishers twice the chance to shineGOOD CUSTOM PUBLISHING – both online and off – can’t just be a sales tool for a