Search Results for: loyalty

A Good Caffeine Buzz

Online marketers stay in constant contact with customers through auto-reorder programs

The hidden costs of CRM

A special report on the costs of CRM technology

Glitzy professional sporting events such as the Super Bowl may get the big bucks when it comes to tie-ins, but nothing beats the annual NCAA college basketball

What do you do when the new neighbor asks about your occupation? Confess it: You tell them you work in advertising. It’s easier, it’s sexier, and it doesn’t

Perspectives on Playtime

Brown & Williamson works the mails to push product, build loyalty

Westin Hotels’ new catalog is a sleeper

Rebates have always been a double-edged sword. They can stimulate sales on high-cost, slow-moving products, but can dilute brand equity and cut into profits