Search Results for: loyalty

What a year. Promotion marketers laid new milestones in 2001. Some did it by intent (like Shrek and Xbox), others under duress (think McDonald’s). From

Burger King Corp., Miami, has joined with online auction site eBay, San Jose, CA, on a multi-year loyalty program that will let fast-food diners collect

CADILLAC HAS FIGURED OUT how to a loyalty program that was already working well. It nearly doubled the number of pieces mailed, from the 175,000 DeVille

Cincinnati-based Kroger Co. sent tremors through the grocery industry last week by announcing a restructuring of its pricing model to better compete with

Best Buy’s new marketing mantra? Make every promotion bigger and better than the last.By Dan Hanover, Managing Editor

Netentives has announced the buyers of its remaining assets. These companies placed the winning bids for Netcentives assets during a Chapter 11 bankruptcy

Promoting to gays is no longer a walk on the wild side. Gay marketing has really come out of the closet, quips Wes Combs, president and co-founder of

There’s one Best Buy department making more noise than Audio these days. The marketing department. Since breaking into mainstream promotions in fall 2000

Forget about playing in Peoria. Will it play in So Paulo? A campaign for Fiat Automoveis S.A. conducted by Rocha Azevedo Marketing Promocional (now The

Beenz sold to Carlson Marketing Group. My-Points sold to United Airlines’ sister company, United Net Ventures. Netcentives and Flooz are bankrupt, with