Search Results for: loyalty

Two offers for The Orchestra Platinum Visa Card came in the same day’s mail. They were identical except for the percentage hawked on the envelope. One

The last several years have brought much discussion about techniques like customer relationship management. Some campaigns have worked spectacularly;

The two initial incarnations of Banco Popular de Puerto Rico’s loyalty program might be characterized as a couple of successful shambles. Both Premia

J. Ricky Arriola, president of direct marketing firm InktelDirect, spoke to DIRECT from his office in Miami Lakes, FL, about the growth of the Hispanic

Fastclick, an online advertising service company, has debuted Fastclick Direct. The new division will focus on e-marketing and customer loyalty programs.

Most convenience-store shoppers are going somewhere else. Sure, two-thirds of Americans visit a c-store every month. It’s the country’s fastest-growing

January Howard Beales, director of the Federal Trade Commission’s Bureau of Consumer Protection, reiterates FTC chairman Timothy Muris’ outline to enforce

Dr Pepper/Seven Up Cos. launched the soft drink picture the 7UP logo, upside down by auctioning off the first 31 cases. The early-November launch put

Multichannel integration the combining of multiple selling channels and multiple marketing media is on everyone’s minds these days. And if it isn’t, it

United Airlines and UAL Loyalty Services have chosen Grey Direct as their direct marketing agency of record. The value of the contract was not disclosed.