Search Results for: loyalty

Two years ago, the corporate structure of Sainsbury’s, a grocery chain based in the United Kingdom, was divided among three groups: One that ran the stores,

Frequent-flier miles will not become a pass payment option despite the foul financials of some of their biggest sponsors. So says Tim Olson, founder of

Loyalty marketing program UPromise lost one of its cornerstone members when Toys R Us let its contract run out last month. Two-year-old UPromise channels

This is one of those stories that perhaps should be left untold. The sad little secret of this business is that not all direct marketers end up rich.

McDonald’s Corp. climbs back in the saddle this month with Winning Time, its first game since the FBI busted a fraud ring last summer that stole $20 million

Points-based programs have a place in marketing strategies. Their role is that of a promotion, and they should be treated as such. But they should not

Peter Lund can safely walk the hallways at Clorox Co. now. The director of consumer promotions has been ducking managers for a few years as he leads a

Few areas of retailing have experienced greater change than the drugstore business in the last generation. The drugstore of today is separated into two

What’s a retailer to do? Holiday shopping tanked, the economy’s double-dipping, terrorists and war are glowering on the horizon, and winter’s chill won’t

In these days of metric-mania, it is popular practice for many marketing messiahs, brand builders and retail gurus to approach a return on investment