Search Results for: loyalty

McDonald’s Corp. is looking for one or two mainland markets to continue testing McDeals, a loyalty program that’s been testing in Hawaii since October.

This summer, Dr Pepper/Seven Up is pulling in seven of its soft drink brands for a promotion linking its new online auction site with the DVD release

: Richard, during my tenure at Burnett, we worked on a couple of projects

The Incentive Show may look a little different this year with its new name and revamped focus. Formerly called New York Premium Incentive Marketplace,

It’s always heavily qualified by “Depending on the war situation…,” or ”Barring a double-dip recession…,” but a perceptible note of confidence has crept

Vivendi Universal Entertainment, Los Angeles, and MasterCard International, Purchase, NY, have launched a multi-year marketing alliance that gives the

Travel budgets across most corporations have taken a beating but the Chicago-based Society of Incentive & Travel Executives (SITE) had some exceptional

After dropping off by six percent in 2001, spending on in-store services gained ground last year, jumping 2 percent to $867 million, despite a weakened

Of the 200 or so major points-based programs currently being run, 30% will either be shut down or merged by the end of the year, according to Gartner

Direct marketing in Russia is only a bit more than a decade old, but it’s already become one of the nation’s most dynamic marketing and communication