Search Results for: loyalty

ROI. To hear some people tell it, these are the three most important letters in promotional marketing. Today you’ll be hard-pressed to attend any agency

On April 24, 2003, PROMO held its second invitation-only roundtable of the year. The conversation among these marketing veterans quickly focused on an

EBay knows who its friends are: 69 million registered bidders and an increasing crew of marketers eager to reach that audience. Sprint, Hilton, McAfee

Universal Parks and Resorts and Nestl Waters North America struck a 10-year marketing agreement that will link Nestl with Universal theme parks in the

Grocer Albertsons will expand its eight-month-old test of handheld scanners to six Jewel-Osco stores in Chicago, reports The Chicago Sun-Times. Shoppers

EBay is buying technology firm FairMarket for $4.5 million in cash after a 14-month partnership in which FairMarket administered promotional auctions

Glamour is out and flip-flops and sweats are in. That’s just one factor contributing to a slow down in the cosmetics category when it comes to attracting

eBay has signed an agreement to acquire auction technology firm FairMarket, Inc. for $4.5 million in cash. The two companies have worked together since

CVS Pharmacy will begin this fall offering its cardholders a new loyalty program in the form of a sampling co-op. The co-op, called TargetMail ExtraCare,

General Nutrition Centers last week halted the unauthorized sale of its loyalty-club members’ names after lists with thousands of GNC’s Gold Card members