Search Results for: loyalty

CuervoNation, the loyalty arm of Jose Cuervo Tequila, has launched a viral marketing campaign to delay Labor Day until Sept. 23, the official end of summer.

Pete’s Brewing Co. and Spencer Gifts are diving into a promotion for Sony Picture’s Underworld. The film, starring Kate Beckinsale, opens Sept. 19. Starting

Virgin Mobile taps its retail siblings for a U.K. cross-promo to boost telecom sales and retail traffic with a loyalty program dubbed Flash-It. The program

Kelly Abeles will become the 49th president of the Chicago Association of Direct Marketing (CADM) at the annual business meeting on Aug. 13. Other officers

Don’t be surprised if you notice a jump in the number of joining you on the roads this month. For you minivan and Beemer types, is the affectionate term

Mobile telecommunications provider SK Telecom and its agency TBWA-Korea won top honors at the Promotion Marketing Awards of Asia announced in Singapore

This summer, the Southeast is hot and not just in terms of the weather, but also for online marketing. A recent survey shows that consumers in the Deep

141 WORLDWIDE TO REMAIN WHOLE WPP Group plans to keep promotion network 141 Worldwide intact when it buys Cordiant Communications Group. London-based

If you want to strike a chord with Americans with young children, bring up the topic of college tuition costs. Upromise did just that and is now in its

Mark Shapiro stayed two years longer than his friends expected. He had a three-year earn-out when he sold Louis London to Interpublic Group of Cos. in