Search Results for: loyalty

(Direct Newsline)EBay and MBNA will drop a 2-million piece direct mail effort next month to promote a new eBay branded MasterCard. The mailing will target

ChicagoWashington Mutual and Opts Events took the spotlight at PROMO’s PRO Awards ceremony last night, winning Best Overall and Best Idea or Concept awards

EBay and MBNA will drop a two million piece direct mail effort next month to promote a new eBay branded MasterCard. The mailing will target eBay users,

COVER ART BuzzLetter.com, Lake Mills, WI, is offering brands a way to get involved in personal e-mail without being (too) annoying or intrusive. Consumers

The problem with once-in-a-lifetime occasions is that they’re rotten candidates for generating repeat business. The Reward Club, a loyalty program from

Radisson Hotels & Resorts is running a fall promo for loyalty club members as part of its $5.5 million “Stay Your Own Way” ad campaign that broke earlier

BURGER KING CORP: widens its menubut sticks to its “fire-grilled” rootswith a handful of new items. BK will add three varieties of low-fat Fire-Grilled

Salon and beauty care franchisor Regis Corp. has introduced a gift card that will be accepted in its nearly 10,000 salons. These include Master Cuts,

Super 8 Motels courts MasterCard customers with a fall promo giving away coupon books. Hotel guests who pay with MasterCard get a book of discount offers

The success of a spring loyalty effort by The Scotts Co. bodes well for a national rollout of Grow, a magazine for consumer gardeners. An initial mailing