Search Results for: loyalty

They’re beginning to believe. This time last year, marketers hesitated to express confidence in a returning economy. But with a reviving stock market

How to jaded electronics consumers? This year, Samsung Electronics took the top Reggie award from the Promotion Marketing Association for a campaign that

BeNow, a database marketing services provider, has named Paul Weiss vice president and Gregory Pike as director of its strategic services group. Weiss

In preparation for the launch of an internal hard disk drive for PlayStation 2 and Final Fantasy XI, Sony Computer Entertainment is using a multi-million

A compensation structure for paying online affiliate marketing partners should be based on whether the customers are new to the file, according to Anne

Say one thing about the dismal DM outlook: The misery has hit almost all of sectors, according to panelists at Direct Media’s annual Co-Op. The title

Time, Inc. has begun a loyalty-marketing program to boost People Magazine newsstand sales. People Rewards Plus puts a code on each newsstand copy of the

The Gillette Co. has said that it will buy the Rembrandt tooth-whitener line from Den-Mat Corp. The transaction is expected to close in the second quarter.

The Gillette Co. has said that it will buy the Rembrandt tooth-whitener line from Den-Mat Corp. The transaction is expected to close in the second quarter.

How to “wow” jaded electronics consumers? This year, Samsung Electronics took the top Reggie award from the Promotion Marketing Association for a campaign