Search Results for: loyalty

SCHLOTZSKY’S: a chain of sandwich-shop restaurants, closed six of its 35 company operated locations last weekend and may shutter more as it seeks to pare expenses. The Austin-based franchiser said it will eliminate about 20% of its corporate staff, or …

THE RADIATE GROUP: VP-new business development Cory Isaacson has become VP-strategic marketing for Radiate Entertainment Group, Omnicom’s marketing services network that includes GMR. Isaacson joined The Radiate Group in May; he had been a partner at …

ULTRA-THIN BATTERIES Precisia LLC, a unit of Flint Ink, a privately owned ink maker, has announced a partnership with TBT to develop ultra-thin printed

It’s time again in our country’s democratic cycle to elect those who will shape and influence the economic, environmental, international and societal

Did you know that an ostrich’s brain is smaller than its eye? That’s just one of the interesting facts you never knew you wanted to know that can be discovered

One way to differentiate your loyalty program from a competitor’s is through promotions. Promotions encourage activity, and without recency of purchase

After successfully boosting the ranks of its online loyalty club to more than 700,000, Red Lobster plans to take the next step this fall by enhancing

George Thorogood may like to drink alone, but for many folks, enjoying a fine spirit is something best done in the company of others. Jim Beam Brands

Kellogg Co. is now managing the Web site for its kids loyalty program in-house, pulling Eetandern.com from Yahoo, which hosted the site for nearly three years. Kellogg continues to advertise Eet and Ern on Yahoo’s kids’ service, Yahooligans, and work …

By now it has become commonplace for online marketers to tie incentives to their direct marketing efforts. It’s obvious that rewards in the form of gifts, sweepstakes, points, and other creative iterations are a highly effective marketing tool.