Search Results for: loyalty

BORDERS GROUP: Ann Arbor, MI, named Michael Tam as senior VP-marketing for its 1,200 Borders and Waldenbooks stores worldwide. Tam had been executive VP-chief marketing officer for American Eagle Outfitters.TAFFY ENTERTAINMENT: has launched a licensing …

Grocery retailer Food Lion has entered into an agreement with the Brand Coupon Network (BCN) to provide consumer-printable coupons through weekly e-mail

Points International Ltd. reported a net loss of $2.2 million on revenue of $2 million, compared with a loss of $1.3 million revenue of $1.5 million during

Citi Cards has launched the ThankYou Redemptions Network, a loyalty program designed to reward their members more quickly and with a wider variety of flexible redemption options. According to a report in the Colloquy newsletter from Frequency Marketing, …

There’s a new kid on the gift-card block. MoxyCard, referring to itself as the first patented multimedia gift card, combines the functionality of a gift card with the electronic capabilities of a CD-ROM. The card, offered by One28 Marketing Group, LLC, …

With the top five carriers touting a combined customer base of 129.5 million customers, things are really starting to get interesting on the text messaging

Forget the stereotypes: Country music fans buy a whole lot more than pickup trucks and fried chicken and they may not even live in the country. Savvy

SUMMER VACATION IS winding down and kids are gearing up for a back-to-school buying frenzy. New products and characters are hitting store shelves, TV

Mobile is a highly versatile new brand loyalty tool that creates opportunities for many things: to provide a more personal and timely service to customers;

Mistrust and suspicion are the watchwords in Yankelovich Inc.’s 2004 study of consumer attitudes toward marketing. The good news, according to Yankelovich,