Search Results for: loyalty

  • AFL & Army’s Boot-Camp Begins

    The Arena Football League and U.S. Army began an outreach program on Tuesday at high schools in five markets to teach teamwork, fitness and exercise education. To kick off the events, the Dallas Desperados took the AFL-U.S. Army Boot Camp to Irving High …

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  • News Briefs

    ELECTRICARTISTS: New York, hired Dave Smith as director of business development, a new post at the online marketing firm for media, entertainment and lifestyle brands. Smith was founder of Segue>Entertainment Network, New York, handling off- and online …

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  • News briefs / directmag.com

    8/26 DIVERSIFIED ENTERTAINMENT INC. and direct marketing executive Joel Margulies launched The Margulies Agency, a full-service strategic marketing and branding company. In 1996, Margulies founded Transactional Marketing Partners, a relationship …

  • The Next Generation

    Marketers’ high-tech solutions achieve the kind of customer relationships mom-and-pop shops built on their own

  • Albertsons Taps Gannon as CMO

    Albertsons has promoted Paul Gannon to chief marketing officer for its 2,500-store supermarket and drugstore business. Gannon had been president-CEO of Shaw’s Supermarkets, which Albertsons bought in April. Gannon will oversee all marketing for …

  • P&I Postscripts

    REWARDS NETWORK INC.: a provider of credit-card based loyalty and rewards programs has entered into an arrangement with RBC Royal Bank in Canada to provide bank Visa cardholders with the opportunity to earn additional rewards points when dining at …

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  • Spending on the Rise for P&I: PROMO Survey

    U.S. marketers are planning a significant increase in new premium and incentive programs between now and the third quarter of 2005. And while businesses are finding creative ways to recognize their sales reps and other employees, more than half of the …

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  • Serving Up Burgers With News

    While this year’s tight election race may induce a bipartisan need for bicarbonate, this week the folks at CNN have been dishing up burgers, tuna melts and more at the CNN Convention Diner, located just a few steps outside the site of the Republican National Convention.

  • Narrowing the Field

    STUNTS ARE IN Blind dates on a billboard; an airplane replicated in a SoHo storefront; a costumed pirate skydiving into a street festival. Promotion has

  • What’s on your lapel?

    It’s hard to believe that less than a decade ago promotional product distributors had virtually no access to brand-name golf apparel. Labels known only

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