Search Results for: loyalty
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Hershey Readies SmartZone Launch after Court Ruling
Hershey Foods Corp. will go ahead with its September launch of SmartZone nutrition bars after a Massachusetts judge ruled last week that competitor Abbott Laboratories can’t block the new brand. ZonePerfect Nutrition Co., a division of Abbott, sought to …
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New Products and Services
New direct marketing products and services
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Gooseberry Patch Celebrates 20th Anniversary Gooseberry Patch is commemorating “20 terrific years!” in business selling kitchenware, candles, gourmet goodies and an exclusive line of cookbooks, calendars and organizers. In honor of this milestone, the …
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BeNOW Names McMullen Senior Vice President
BeNOW, the Wakefield, MA-based database marketing services provider, appointed Ned McMullen to senior vice president of sales. McMullen will lead sales
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News Briefs
BORDERS GROUP: Ann Arbor, MI, named Michael Tam as senior VP-marketing for its 1,200 Borders and Waldenbooks stores worldwide. Tam had been executive VP-chief marketing officer for American Eagle Outfitters.TAFFY ENTERTAINMENT: has launched a licensing …
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Food Lion Reaches Agreement with Brand Coupon Network
Grocery retailer Food Lion has entered into an agreement with the Brand Coupon Network (BCN) to provide consumer-printable coupons through weekly e-mail
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Points International Takes Loss as Growth Expenses Mount
Points International Ltd. reported a net loss of $2.2 million on revenue of $2 million, compared with a loss of $1.3 million revenue of $1.5 million during
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Citi Launches New Loyalty Rewards Program
Citi Cards has launched the ThankYou Redemptions Network, a loyalty program designed to reward their members more quickly and with a wider variety of flexible redemption options. According to a report in the Colloquy newsletter from Frequency Marketing, …
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Agencies
Live from the IMA Executive Summit: A New Gift Card with Multimedia Capabilities
There’s a new kid on the gift-card block. MoxyCard, referring to itself as the first patented multimedia gift card, combines the functionality of a gift card with the electronic capabilities of a CD-ROM. The card, offered by One28 Marketing Group, LLC, …
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The Marketer’s Holy Grail?
With the top five carriers touting a combined customer base of 129.5 million customers, things are really starting to get interesting on the text messaging