Search Results for: loyalty
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Agencies
Text Messages Add Up to Gift Certificates
The number of young hipsters using text messaging is rising as fast as y cn rd ths. And at least one cellular company hopes to hang on to those lucrative texters—and prompt them to text even more—by launching a loyalty program in conjunction with …
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MailersClub.com Adds to Executive Team
MailersClub.com Inc. a Web-based printing and direct mail services firm, has hired two new executives for its management team. Peter Hirsch joined as vice president of sales and marketing, and Tom Menik signed on as chief operations officer.
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Agencies
NBC Daytime Offers Fans Loyalty Contest
NBC Daytime is giving fans of the network’s popular daytime dramas Days of Our Lives and Passions a chance to win a little fame through a new loyalty contest. The NBC Daytime Rewards Loyalty contest lets viewers 14 and older submit their names to enter …
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The Idea Makers
PROMOTION PROS touched every aspect of marketing in 2004, from screen to shelf. Branded entertainment took over prime time as early deals like product
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Agencies
Private Plans
PRIVATE LABEL COULD move center-stage this year as Sears, Roebuck & Co. and Kmart Corp. merge their portfolios under the new Sears Holdings Corp. Store
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Vertrue to Acquire My Choice Medical Holdings
Vertrue Inc., a membership and loyalty program marketing firm based in Stamford, CT, an entered an agreement to purchase My Choice Medical Holdings Inc., a medical advertising and practice management firm that targets plastic surgeons.
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Agencies
Malls Seek Sponsors for Kids’ Clubs
Malls are expanding their kids’ clubs and looking for new partners, raising opportunities for brands to reach young families. Three top mall management firms are beefing up their kids’ clubs and building additional play areas. Simon Properties, General …
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Agencies
Citi Offers ‘ThankYou’ Program to Shoppers
In the spirit of giving, Citi has expanded its loyalty rewards program giving card members an additional opportunity to earn ThankYou points. Through Citi’s new ThankYou Merchants program, consumers can earn bonus points—an average of five points per …
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GNC Launches Dieting Promotion for Prizes
General Nutrition Centers, Inc. has an ideal incentive to reward consumers who stick to their New Year’s resolution of losing weight—cash and prizes totaling $50,000. Beginning Jan. 1, dieters can visit participating GNC stores for an entry form to …
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Eatery Generates Traffic With E-mail
Sol Grill, a Newport Beach, CA restaurant has reportedly increased its customer traffic by 20% with an e-mail marketing program, developed with the help of mUrgent Corp., an e-mail marketing firm based in Santa Ana, CA.